THE RETURN OF THE AIR JORDAN 4
THE BIRTH
The Jordan 4 was released in 1989 as the fourth model in the Michael Jordan shoe series. The Jordan 4 was designed by Tinker Hatfield, who had already created the Jordan 3, another iconic model. Hatfield wanted to push the limits of innovation, leading to the discovery of several new features that would become hallmarks of sneaker design.
THEIR UNIQUE DESIGN
The Air Jordan 4 featured changes compared to previous models:
- Support system : One of the key elements was the introduction of the " lacing wings ", the lateral fins that allowed for greater customization of the fit and better stability during play.
- Visible Air-Sole : The Jordan 4 was the first to feature a visible Air-Sole unit in the heel, a technology that offered superior cushioning and improved comfort .
- Exterior Design : The upper of the Jordan 4 featured a combination of leather, durabuck and mesh , which gave the shoe an innovative and high-performance look.
- Stability and comfort : The Jordan 4 was designed to offer excellent lateral support, which improved the performance of players during quick movements and jumps, essential in basketball .
THE RETURN TO THE WORLD OF STREETWEAR
Even after Jordan 's career ended, the Jordan 4 continued to be one of the most sought-after shoes on the market . New editions were released every year, often in limited editions , fueling the love and passion for the model .
Over the years, the Jordan 4 has been reissued in new versions, but the allure of the original releases and special editions has never faded, including the iconic " Fire Red " and " White/Cement ," which remain among the most beloved. Today, the Jordan 4 is considered one of the most influential shoes in sneaker culture, a symbol of style and performance, and is widely worn by streetwear enthusiasts.