In April 1985, with a price of $65, designed by Peter Moore, the first Air Jordan 1 arrives, the “AIR JORDAN I OG BLACK / RED”, produced and sold by Nike.

In the early 1980s, Nike's co-founder was on the verge of turning the footwear industry on its head by introducing a completely new shoe, even from an advertising standpoint.

In 1984, Nike managed to sign one of the greatest entertainers of all time, Michael Jordan. MJ's original contract with Nike was worth $500,000 a year, an unprecedented amount for any athlete at the time. Michael's potential upside was the stock options. Nike, facing such a huge financial risk, managed to secure a safety net in the form of a release clause: if the partnership didn't generate sales of $4 million by the end of the third year of the contract, they had the right to terminate the partnership.

In the early 1980s, the only bright colors found on sneakers were on some running shoes or women's sneakers; basketball shoes were white with light lines of color, often referencing the team's colors.

The NBA didn't take these new shoes very well.
NBA rules required that every player wear shoes that not only matched the team's uniform, but also matched those worn by their teammates.
The rule was revoked in the late 2000s.

Shortly after the release of the Air Jordan I, David Stern (then NBA commissioner), banned the most popular shoe of the decade worn by MJ.

Every time Michael stepped onto the court in those shoes, he had to pay a $5,000 fine.

Nike reacted very well to this sanction, in fact, in order to proceed with its project and continue marketing Air Jordan, it paid the $5,000 fine and encouraged Michael to continue using the shoes in every game, this is where the myth of the BANNED (prohibited) was born.

On February 25, 1985, Nike received a memo from the NBA explaining that the rules were not to be broken. It was a way to raise their voice and stand up to the multinational, but it had the opposite effect: Nike launched an entire marketing campaign focusing on the league's rules, including a series of commercials censoring the now-iconic red and black sneakers. It was a resounding success, and kids rushed to get their hands on a pair of their "Banned" Jordan 1 sneakers.